Preserving your world of freedom
Whether you are an experienced rider, a racetrack professional or an amateur, you are aware of the risks that are inherent to riding a motorcycle. Everyone rides their machine with their own degree of technicity, their own experience, their approach to the road.
At any time, risk is present, but it cannot be allowed to take the pleasure out of riding, to detract from what is a kind of passion.
We feel that this approach must never rule out reason.
At Bering, we share this vision of life: one of commitment, responsibility… and of escape.
Through every instant we are guided by the idea of creating the technical conditions that will allow each and everyone to find their pleasure on the road and thereby refuse to give up this part of their individual freedom.
This is why we have always sought to reconcile the best level of safety combined with comfort of use so as to better release the rider's mind. Of course our products are not life assurance as such, and yes your pastime includes a real degree of risk, but we believe that by taking to the road properly fitted out by Bering your road will be a longer one.
Values- Safety: Imagining, making and marketing the best product solutions for passive safety for bike riders.
- Reliability: Ensuring a degree of manufacturing quality that meets the most demanding official standards.
- Innovation: Anticipating and developing tomorrow's product solutions.
- Comfort: Rider comfort is a factor that cannot be separated from safety and is always a part of it.
- Responsibility: Participating in an eco-responsible attitude by designing products using processes that respect the environment.